Econet has been embroiled in lawsuits since being granted its license amidst allegations of corruptuion over the years. . . .
When they were finally given the go ahead, Big talk from CEO Michael Foley got every one anticipating the best product this side of the Sahara.
What we got was a funny name for a network, practically zero visibility and in general a shody rollout. As I jot this down ,I cannot get get airtime in campus, for a network banking on youthfull clientelle, this is unforgivable.
I’ll admit it, the idea was good. . . . . .Get a strange name for a network(Works wonderfully for media coverage and publicity) next ask everyone to reserve their number online. . . then declare that you are after the youth and make no qualms about it. . . .
On the face of it this was a perfect business plan but all we have now is a couple of billboards and little if any awareness by the public and a very slow moving product.
In my view the management ought to revamp its marketing and get down to the roots of youth culture. Doing drastic and even crazy things like introducing a branded matatu to ply some of Nairobi’s routes should be amongst the many things they are doing.
University campuses should be the one place they are ever present because this is a fertile market and the graduands are likely to keep their lines as they enter the corporate market and thus earning yourself a backdoor route into the corporate market.
I dont see any tangible assets/advantages that YU as a telco have other than an idea and freshness. . . . if they cant use these, then we may have another failed start up. . . . .