How Windows Phone could be salvaged

If there are investors that are not believing their misfortune it must be Research In Motion shareholders. watching your company move from dominating the smartphone market to limping about like an old diseased dog must be absolutely devastating.

Blackberry footsied about ignoring the growing dominance of iOS and Android devices and the rest as they say is history. At some point my adventurous self tried out the Blackberry Storm 2 and I must say save for the awesome camera the rest of the phone was crap. Slow to respond, heavier than a brick with some weird tactile feedback screen and the worst battery life I have ever seen in a new smartphone. Reminded me of pre 2008 laptops.

English: The BlackBerry Storm 9530 smartphone.
English: The BlackBerry Storm 9530 smartphone. (Photo credit: Wikipedia)

But the one place Blackberry ruled and is still dominant to date is in the enterprise/corporate world. Suit wearers love the email and security features built into the device and I still see corporate types donning Blackberries albeit less and less.

And this is where the cousin of Blackberry (at least in the insignificant market share family) should be capitalizing and getting a foothold. As far as I can tell the dominant OS on most corporate desktops is still windows. Throw in a well thought out affordable windows tablet that can easily be hooked up to the offices intranet and CEOs will stop buying iPads. Put the same amount of effort if not more into a security and work conscious Windows phone and CEOs and their minions will go the Windows phone way. Make the entire ecosystem so rock solid and seamless that Windows phone becomes the default corporate hardware.

English: Picture from the Samsung Omnia 7 (als...
English: Picture from the Samsung Omnia 7 (also known as Samsung I8700) with Windows Phone 7 Homescreen. Deutsch: Bild des Samsung Omnia 7 (auch bekannt als Samsung I8700) mit Windows Phone 7 Homescreen. (Photo credit: Wikipedia)

Forget the consumer market for now, you will get them later. Fighting the Samsung galaxy’s and iPhones now is not going to be easy and a lot of marketing dollars will be wasted. Go for the sure budgets and they will soon trickle into the consumer market, just like the Blackberries did. Then take the entire Blackberry model where they have preferential data rates etc. Hell buy Blackberry outright. Why not? They are cheap enough now.

Wasting time fighting with Android gadgets about who is prettiest is only wasting their money flogging a limping horse.

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Mac OS X vs Windows 7 Usability

I use a Macbook Pro running Mac OSX 10.7.5 and its safe to say its a tough sale for anyone with a linux and windows background. The OS is restrictive, very few customizations that I can use and though beautiful, wants you to buy all the apps. It also doesn’t help that the proprietary format of the apps and the immense cost of owning one of these machines greatly reduces its mass market appeal.

Screenshot
Screenshot

Recently the need for a windows environment necessitated the installation of windows on the macbook and nowadays the only way to go is 64 bit so as to utilize the full RAM. The process was painless enough what with the help from the mac based Boot Camp app that does the hard disk partitioning for you and downloads the latest windows drivers for the apple hardware.

I find the mac environment to be more stable(as compared to Windows 7), tends to consume less resources of the machine doing the same task and feels more fluid in carrying out transitions between windows, minimizing , maximizing and related actions on the interface. Application interactions with the OS are however much more restricted leading to some frustrations if you are a previous windows or linux user. For instance, I have not found a way to configure a bittorrent client to initiate a system shut down when it finishes    downloading a torrent. I do not like wasting resources and keeping the Macbook on all night with most of those hours spent doing nothing sounds unattractive to me. Also no USB tethering of your smartphone for internet access. I did not understand this one.

Also moving files back and forth between an external hard disk and the macbook is a pain for no particularly apparent reason. A multitude of other nuances that are taken for granted in the other environments are just not doable here. I suppose these are meant to make the OS very limited in terms of what an unknowing user can mistakenly change by installing a rogue app.

I still find myself mostly booting into the Mac environment more when I want to have some fun be it writing this blog post, playing music or watching a movie. The windows side is for the boring stuff, project work, report writing, document editing etc.

The Mac is made for the wealthy as is evidenced by its price, content and usability quirks. That being said I do not find its interface advantages big enough to warrant investment by a regular laptop/computer user.

 

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