These Days business news is just as entertaining as the regular news that’s full of illiterate loud-mouthed old men who have worked hard to steal maize n oil n just bout anything not bolted to the floor talking bout development and other things that they don’t really care about like the constitution. . . .
This is because we have a few businesses that have a good solid market plan and others who worship the said businesses and go into a panic whenever a new product is released. . . .the Telecoms sector is just overflowing with such cases. . .
From the onset, Safaricom had a plan. . . a very simple plan. . . .sell ua product to just bout anyone. . . and keep it as simple as possible. . .When they first started out Kencell/celtel/zain was in the lead but the genius in the marketing department decided to stick to perminute billing while their rival(with a prettier ,more local name) went the persecond way. . .now I understand that kencell was going after the rich which is fine. . . .but no-one likes to feel like they are being kicked in the teeth. . even the rich guys. . .after that it was one bad idea after the next .. . celtel and their whole marketing team were boring and gave little incentive for people to move over. . .vuka was shortlived and they soon raised the prices again. . . .everybody knows you dont compete with an elephant to poop. . . .they were goin after a 2 million plus subscriber base and expected overnight migration ? please. . . .since then they (and alll the other networks) have been tryin to copy what safaricom has been doing to little effect. . .Orange launched the iPhone 3G without a 3G network. . . .I would really like to meet the planning guy over thea. . . Yu launched screaming they were going after the youth and I was so super happy that here finally was a company that was thinking and was gonna be super rich both money wise n content wise. . . .I immediately expected full embrace of the social networks and new innovative applications like linking my yu no. to my twitter n facebook profiles and updating via sms. . .. I expected to be able to chat via sms, expected in a few months to read about the first video calls service etc etc. . . but now there is nothing worth mentioning. . . Am sure it is the high turnover of CEO’s at all these fiims that has been thier downfall and raised the fortunes of safaricom seeing as every ceo has a vision as to where he wants the company to be and once he leaves, all his plans are thrown out the window by the new guy. . . .
Well now it seems that Am stuck with Safaricom,. . . . .at least they sound local. . . .