If there are investors that are not believing their misfortune it must be Research In Motion shareholders. watching your company move from dominating the smartphone market to limping about like an old diseased dog must be absolutely devastating.
Blackberry footsied about ignoring the growing dominance of iOS and Android devices and the rest as they say is history. At some point my adventurous self tried out the Blackberry Storm 2 and I must say save for the awesome camera the rest of the phone was crap. Slow to respond, heavier than a brick with some weird tactile feedback screen and the worst battery life I have ever seen in a new smartphone. Reminded me of pre 2008 laptops.
But the one place Blackberry ruled and is still dominant to date is in the enterprise/corporate world. Suit wearers love the email and security features built into the device and I still see corporate types donning Blackberries albeit less and less.
And this is where the cousin of Blackberry (at least in the insignificant market share family) should be capitalizing and getting a foothold. As far as I can tell the dominant OS on most corporate desktops is still windows. Throw in a well thought out affordable windows tablet that can easily be hooked up to the offices intranet and CEOs will stop buying iPads. Put the same amount of effort if not more into a security and work conscious Windows phone and CEOs and their minions will go the Windows phone way. Make the entire ecosystem so rock solid and seamless that Windows phone becomes the default corporate hardware.
Forget the consumer market for now, you will get them later. Fighting the Samsung galaxy’s and iPhones now is not going to be easy and a lot of marketing dollars will be wasted. Go for the sure budgets and they will soon trickle into the consumer market, just like the Blackberries did. Then take the entire Blackberry model where they have preferential data rates etc. Hell buy Blackberry outright. Why not? They are cheap enough now.
Wasting time fighting with Android gadgets about who is prettiest is only wasting their money flogging a limping horse.